Imagination Realised

Business communication is entrenched in the web at the present time, and that communication is currently looking at rich media and video to meet contemporary communication demands across the full spectrum of vertical markets. The web is now competing with broadcast television, with greater reach globally and unrestricted broadcast time-frames or duration, and interactivity with the audience. Online new media and video is redefining business communication without exception across all markets. The Production Room Online specialises in the production of videos and rich media content for online and traditional media platforms.

Video over the Internet is well on its way to becoming a mass medium. Furthermore, it’s clear that consumers and Industry are ready and, in some instances, may be ahead of the WWW in terms of the vision they have for how, when and where they watch and interact with video content.

View our traditional demo showreel and get a scrapbook profile of our deliverable integrity, production value and abilities.
Get a brief idea of our production services, industry vertivals and a glimpse at our creative integrity online.
This is the demo reel for the work we do in education, through The Training Room Online. This will give you a valuable insight into some of the magic we are up to with regards to online training.

Design, Develop, Deliver

The Production Room Online is a full-service video and media production house specialising in digital videos and video-based content. With a unique focus on corporate communications, The Production Room Online creates high-quality videos for a global clientele. Executing each project with precision and integrity, we remain true to your brand and communication needs through innovative and compelling content. We provide a start-to-finish production package with the expertise of a highly accomplished team, taking control of Concept and Direction, combined with maximum production value, tailored for web video production.

Showreels

eCorporate

eCourseware

Global appetite for online video content set to rise

Online video is set for exponential growth in 2012 and represents an exciting development for marketers. Our rapid growth is testament to the boom in online video. Since our launch in 2009 we have has produced hundreds of video productions, ranging from small consumer insight videos to large scale brand videos, TV content, commercials and a host off accredited training material across a broad range of industry verticals, has resulted in our current position as a market leader in the industry.

“The democratisation of video production as well as broadcast” is warmly welcome but to achieve that cut-through, marketers’ need to “be aware of the many subtle trends, have a comprehensive online strategy and produce discerning, engaging and relevant material. Marketers should avoid “a potential deluge” in this media space.

Over the past decade, the production of video content has been opened to “anyone with a video camera, a computer and video editing software” and that, similarly, broadcasting online is open to everyone. The result of this wide open access is that it is now harder to make an impact with online video. “There was a time when skateboarders performing audacious stunts followed by a company’s branding and tag line, emblazoned in flaming vapor trails would engage consumers, but now it’s far harder to impress and brands can come up short in this space.”

Consequently consumers are also moving towards “being their own media planners – sharing content through trusted social media sites and exercising their own choice concerns in content value, deciding where, when and where they watch it.”

So while the appeal of the online space might be in its relatively low costing, when compared to broadcast TVC’s, bigger brand marketers still cannot afford their branded product to be of low quality. They must continue to have high production values and ensure that their video material underpins rather than undercuts brand strategy.

There is also an important shift online from the purely entertaining to informative and instructive viewing. ‘How To’ or ‘Explainer Videos’ have become an excellent way to engage viewers and draw them further into a branded online space. Printed instruction manuals and rapid learning techniques will still have their place for some consumers, but engaging video demonstrations linked to rapid online response to queries and problems has become a default consideration for most purchasers.

Online video will remain a huge growth area of marketing for many years to come as costs will continue to fall and production turnaround times will get even faster.

The medium will also explode further in South Africa once bandwidth issues are finally resolved. At the moment, too many local consumers are “suffering with the buffering”, but once things get sorted out everyone will relish the chance to constantly access really good online video content.”

Video eFacts

Video views doubled from 14.8 billion to 33.2 billion between January 2009 and December 2009. 86.5% of all US Internet users watched online video.
In December of 2010, 88.6 million people watched online video on an average day, up 32 percent from December 2009.
Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page.
80% of executives are watching more online video today than they were a year ago.
Frequent online shoppers value video more heavily than other shoppers. 46% of frequent online shoppers prefer shopping on sites with video.
Video in an email campaign drives a 50% increase in subscriber-to-lead conversion.
Video in an email campaign drives a 50% increase in subscriber-to-lead conversion.
With proper optimization, video increases the chance of a front-page Google result by 53 times.
Retail sites with video increase conversions by 30% and boost average ticket by 13%.
Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results.
Visitors who view product videos are 85% more likely to buy than visitors who do not.
In February 2011, 82.5% of the U.S. Internet audience viewed a video online.